New marketing campaign begins
with thee 30-second spots   

(April 24, 2024) AUBURN HILLS, Mich. — In celebration of the Chrysler Pacifica as the most awarded minivan seven years in row, Chrysler brand is launching a new multimedia advertising campaign “Thanking Our Parents,“ which dedicates the accolades and personally gives thanks to the many different types of parents who are the continuous inspiration for the brand to deliver innovative high-tech features, award-winning interior design and the most standard safety features and most advanced available all-wheel-drive system in its class.

“With more than 175 honors and industry accolades, the Chrysler Pacifica is America’s most awarded minivan for seven years running, and we owe this achievement to the many parents out there who have been the inspiration for us as a brand to create and deliver innovative designs, features and technology that provide our customers with the ultimate family vehicle," said Chris Feuell, Chrysler brand CEO – Stellantis.

“This campaign is our ‘thank you’ to the parents and drivers and to let them know that without them, we wouldn’t be the awarded minivan we are today.”

The cross-channel campaign includes three 30-seconds spots that span across broadcast, social media channels and online video:



“Boy Mom”

Highlights the chaos that comes with being a mother to multiple boys under the age of 10 and acknowledges that even though a parent’s hands may be full, keeping the family safe is a top priority. The ad gives recognition to the “Boy Mom” for being the inspiration behind the Chrysler Pacifica with the most standard safety features in the industry.  
 


“Empty Nesters”

Highlights the parents dropping their last child off at college and acknowledges that a new kind freedom is on the horizon. The spot gives thanks to the “Empty Nesters” for being the inspiration in creating the Pacifica Plug-in Hybrid, which provides 520 miles of combined gas and electric driving range and built-in rear seat entertainment, allowing parents to pursue any adventure they want, or nothing at all.
 


“Dog Mom”

Highlights pet parents, especially those with big, fluffy dogs. The spot gives thanks to the “pet parents” who are the inspiration for creating the Chrysler Pacifica, which comes equipped with Stow ‘n Go seating and storage to organize all of toys and the integrated Stow ‘n Vac vacuum to clean up the mess they leave behind.